Chapter 8 Study Guide

QUIZ

1. What is considered the most important element of a Six Sigma launch?

a. top management
b. company’s culture
c. company’s structure
d. priority projects

2. The rationale of a Six Sigma project refers to

a. the how of the process
b. who should be involved
c. the why of the project
d. what the project is

3. Why is having a vision important in the launching of a Six Sigma project?

a. It justifies the project.
b. It gives direction to the project.
c. It inspires management.
d. It informs the customer.

4. A marketing plan

a. launches a Six Sigma project immediately
b. informs the leaders about a project
c. elicits loyalty from the customers
d. is the guide post to implementing a Six Sigma project

5. Why should financial experts be involved in a Six Sigma project?

a. because they draw up the budget for the project
b. because they quantify potential gains upfront and validate their achievement
c. because they can tell right away the feasibility of the project
d. because they are quicker and better decision makers.

6. Which is considered the most effective form of communication while doing the Six Sigma initiative?

a. the kind that is gotten from the customers
b. that which is disseminated by top management
c. letting both the positive and negative results of an undertaking be known
d. creating a good feedback system between the company and the customer

ESSAY

  1. Your company is involved in manufacturing iPods. Pretend that you’re part of the Six Sigma team and you’re brainstorming on the vision. Think of five (5) visions that you want to suggest.
  2. What are the key responsibilities for organizational leaders in guiding the effort?
  3. How do communication, demand for results, “changed marketing” impact your potential for success?
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