Lean Six Sigma and Market Segmentation


Posted by: meikah | 16 August 2009 | 8:26 pm

Tony Jacowski writing for Product Merchandising blog shares insights on how to us Lean Six Sigma in market segmentation.

Here are the ways:

  • It allows businesses to increase efficiency even at a time when many different processes are being carried out, all at the same time.
  • By utilizing Lean Six Sigma tools and techniques such as JIT (Just In Time) and ROQ (re-order quantity), businesses can ensure that production is not effected and that costs are reduced substantially.
  • It will become easier to derive all the potential benefits that are associated with market segmentation.

Read more…

 Filed under: Lean, Lean Six Sigma, Marketing, Six Sigma | | No Comments »






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