Since Six Sigma espouses change and continuous improvement, it’s only proper that it too improvises or patterns its tools to the call of the times.
That is how I feel about the modified Six Sigma DMAIC Framework that Reg Goeke and Eric Reidenbach write about. The article was how to make use of the value-driven Six Sigma, from cost-cutting to revenue growth. The modified Six Sigma DMAIC framework addresses how customers should be reached and pleased.
Here’s their suggested modified Six Sigma DMAIC Framework.
- Define: The Targeted Market Segment(s) – The first step of a modified DMAIC is to acquire a laser-like focus on the market segments that best represent opportunities for business growth.
- Measure: To Determine What Drives Value – The key to business growth, both top-line revenues and market share, is to create and deliver superior value.
- Analyze: To Determine Your Competitive Performance on CTQs – An analysis of those performance ratings will reveal your competitive value performance gaps, as well as performance gaps on the most important CTQs and the underlying value performance criteria.
- Improve: Products, Services, People, and Processes - Check out your value stream maps and find the explicit interactions between customers and the functional areas of your business.
- Control: Your Customer Defect(ion)s
