This week’s edition of innovation update features Nissan. With its new products, the company is playing up an innovation angle.
New York Times online reports:
Eight years after urging consumers to “Shift” their buying behavior when it comes to cars, trucks and minivans, Nissan North America is changing brand themes.
In a campaign that is scheduled to get under way on Saturday, Nissan North America, part of the Nissan Motor Company of Japan, will proclaim its mission is to provide “Innovation for all.”
Six Sigma : Your Resource for Strategic Management. Meikah Delid. Eversun Software 2006.