Customers of GE get more than the products or services they get. This is especially true with GE’s customers in China. The relationship is not the usual “we make, you buy” transaction.
GE , through its GE Learning Center, also trains their customers to succeed in their respective business. I’m guessing, only a few companies do this.
Liu Deyin, Simtone’s General Manager, for example, says that his company turns to GE Plastics not only to benefit from GE’s high-quality products, but more importantly, to be taught how to grow the business and manage his people.
Moreover, almost all the major airlines in the Greater China area are working with the GE Transportation sales team and the GE China Learning Center. Almost 300 Hainan Airlines employees have become Six Sigma Green Belts, going on to share GE best practices with their top 500 managers.
Now it can be told that with GE you establish a relationship that can best be described as “we teach, you prosper.”
Link: Customers Find Added Value at GE’s Learning Center
