Keying in Nokia at Google tells me this about the company: the world’s leading mobile phone supplier and a leading supplier of mobile and fixed telecom networks including related customer services. I know Nokia is way ahead of its competitors. But do we know why?
An interview with Jan Chipchase of Nokia’s Research Center on BusinessWeek Online will tell us why. The company invests in R&D by engaging highly qualified people in behavioral research, and its design research involves everyone.
At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us. You might have people in the company who want questions answered. A simple example would be: How are early adopters of mobile TV using mobile TV? That’s about current behaviors. We would go to the place where the technology is being rolled out, South Korea, and we would look at that. We would take the core lessons of that and think about the further, future place.
Then there are areas where growth is likely in five years because of demographics or price points but we don’t fundamentally know too much about this area beyond analyst reports and the research.
Source:
BusinessWeek Online, “Nokia’s Design Research for Everyone”
