The customer plays a pivotal role in every organization. As competition grows stiffer by the day, companies see all the more reason to drum up efforts to retain customers, and serve them the best they could.
I stumbled upon a 2006 presentation by Bob Carter, Raytheon Six Sigma Expert (Black Belt), during the 3rd Annual Six Sigma in Service & Transactional Environments Conference. Bob discusses how Six Sigma methodologies and tools can improve cutomer relationships. The secret is in incorporating DMAIC into the cycle of understanding the market and working on how to serve it better.
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[…] The discussion touches on how Six Sigma tools can improve cutomer relationships. The secret is in incorporating DMAIC into the cycle of understanding the market and working on how to serve it better. […]