Yes, you read it right. The DMAIC (Define, Measure, Analyze, Improve, Control) roadmap can help organizations plot out their business strategy.
Chris Jordan, writing for iSixSigma, has a good discussion on how to use DMAIC to create a sound business strategy.
Define stage sets the blueprint for the strategy. Executives define the current status of the company and how it is presently operating as well as the current market or economic situation. Companies can make use of many business improvement and strategy tools to help define its current position.
Measure phase confirms the current baseline operation. During this stage, data is gathered to show how the company is tracking.
Analyze phase helps the company do a careful analysis of the business and the market. Opportunities, threats, strengths and weaknesses, which are validated with data from the measure stage, are analyzed in detail. The data is used to help root cause investigation of gaps in performance, competitor strategy, product cycle stage and positioning and market growth.
Improve phase follows by using the information from the Define, Measure and Analyze phases. At this point, it should already be clear what areas of the business need to improve.
At the Control phase, teams closely monitor and manage company performance against strategy. This is to ensure the company follows the path that leadership wants to take. More importantly, the executive team sets a time schedule to meet as a team to review and reassess the business strategy.
Source:
iSixSigma Library
*Photo from Stock.Xchng
