Nokia’s global design sense has undoubtedly put the company in the lead.
In a nutshell, the global design is making cellular phones that customers can really use wherever or whoever they are.
BusinessWeek Online reports:
Nokia (NOK) is looking to add 2 billion new users by the end of the decade by reaching out to emerging markets, including China, Brazil, Indonesia, Africa, and India (see BusinessWeek.com, 8/6/07, “Nokia Wins with Wide-Angle Vision”).
Nokia operates nine satellite design studios located within targeted nations where researchers and designers work to customize its approach to each market, blending macro trends with micro insights. A new studio was just announced in Bangalore, India; others already operate within China and Brazil.
