Posted by:
meikah | 18 December 2007 | 8:35 pm
I don’t know about other countries, but here in the Philippines, we prepare—anticipate may even be a better word—for Christmas about three months before the day itself.
Preparing means playing Christmas songs, putting on Christmas decors. Stores begin to sell Christmas stuff as early too, and I know some people start their Christmas shopping, too, that early.
Now, if we view it from a management standpoint, we would ask:
- do those stores selling Christmas stuff early get good ROIs without battling with inventory issues?
- do they avoid the holiday rush thus they don’t suffer from delays in delivery
- is the early selling dictated by VOC?
- do these stores have the data to support their action?
- what metrics did they use to connect supply to ROI?
- since I see this happening every year, do most customers really shop early?
- do these stores try to improve the quality of their product and service every year?
- have they set up a devise that will tell them that this is the way to go?
- or are they just doing some agenda-setting, that is condition the mind of customers to shop early and prepare for Christmas early, to increase bottomline?
Holly Hawkins had similar questions more than a year ago. Check her post!
If you have the answers to these questions, do share them with us. 
*Photo from pbhomepage
