Probably like most of us, Robert Carter also wondered why some products succeed and others fail. In the same manner that some companies are successful and others are not. The only difference between him and us is that he is discerning enough to know and find out the balance among the what, how, and why questions, and actually sit down and right his insights.
The book, The Balanced Innovator shows readers how to understand the importance of achieving the What, How, Why Balance, but also how to measure it and what to do to achieve it.
Carter will challenge us to think beyond world class performance, and describes how to render competitors efforts irrelevant. He also explains the strategies for listening to the ‘chorus of the customer’, and his approach makes it clear just how everybody in an organization is responsible for business growth.
The book is a result of Carter’s experiences in innovation and Six Sigma. Check it out!
Source:
MacroWorld Investor, a Six Sigma Zone featured link
