Six Sigma Reference Feature: Introduction to Six Sigma for Marketing Processes


Posted by: meikah | 25 July 2007 | 11:14 pm

BNET gives a heads up of a whitepaper titled Introduction to Six Sigma for Marketing Processes, and provides a link to Informit.com.

Six Sigma for Marketing and Six Sigma for Sales are relatively new approaches to enable and sustain growth. They are part of the bright future offered by adapting Six Sigma to the growth arena. The linkage of Six Sigma for Marketing and Six Sigma for Sales tasks and tools to strategic, tactical, and operational processes is where the Six Sigma discipline adds measurable value to marketing and sales team performance.

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Filed under: BNET, Informit.com, Marketing, Processes, Six Sigma References

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