I’m Not Actually a Geek blog shares:

Lego is a universal toy for all of us, across generations. As kids, we played with canisters of those multicolored bricks. As parents, we pass along the tradition to our kids. The free form nature of Legos is part of their attraction. Build whatever you want, exercise the creativity muscles and wonder that’s so prevalent in young children.

The company, however, was running into challenges of slow market growth and poor internal operational discipline. To combat the malaise that was setting in, a new CEO came in and made two big changes. He instilled a key performance indicator (KPI) mentality and greatly expanded the product line beyond the free form blocks. It is a story of success and innovating to become a stronger company

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