Innovation of the Week: Tata’s Nano
Posted by: meikah | 7 March 2008 | 1:32 am
Much has been written about Tata’s Nano.
An article on BusinessWeek online says that the innovations of the $2,500 car carry important lessons for Western executives.
How could Tata Motors make a car so inexpensively? It started by looking at everything from scratch, applying what some analysts have described as “Gandhian engineering” principles—deep frugality with a willingness to challenge conventional wisdom. A lot of features that Western consumers take for granted—air conditioning, power brakes, radios, etc.—are missing from the entry-level model.
